kasia gaca
Experience Design & Creative Direction
I've spent 15 years inside complex organizations - banks, manufacturers, government platforms, global retailers - figuring out why things don't work for the people who use them, and building the design systems, teams, and thinking to fix that.
I'm not a specialist in one thing. I connect things. Design to technology. Technology to business. Business to the people actually doing the work. That's where most of the real problems live, and it's where I'm most useful.
I work best when the environment is undefined, the stakes are high, and someone needs to bring clarity to a room full of competing priorities. I've done that at Microsoft, TD, Manulife, Telus, Manulife, and others I can't name publicly.
Outside of client work, I paint. It's not separate from how I design - it's the same instinct. Structure, composition, what's essential and what isn't. I also built a rental brand in Barbados from scratch, which taught me more about brand strategy, hospitality design, and what people actually want from an experience than most client briefs ever have.
CORE COMPETENCIES
I lead experience design end to end - research, strategy, systems, and delivery.
I build and grow small design teams from the ground up.
I make design legible to product, engineering, and executive audiences - through work, through story, and through the room.