My roleBrand Designer & Creative Director
Status
Ongoing partnership
Channel
Social media, in-spa, e-commerce
Scope
Brand identity, marketing, booking platform, packaging, print collateral
Industry
Travel / hospitality
Brand / Marketing / Product
Beach Vybz
Beach Vybz is a Barbados accommodation and rental platform. I've worked with them for more than five years, starting with the brand identity and continuing through the website, marketing materials, and the products the business has added since - a growing accommodation portfolio and a car rental line.
What was going on
When we started, Beach Vybz didn't have a visual identity or a website, just a business renting out properties in Barbados. Most of the competition fell into one of two camps: aggregator listing sites with no identity, or small single-property pages that didn't look substantial enough to trust. Someone booking a rental in Barbados from Canada, the US, or the UK was deciding to send a deposit to a property they'd never seen, run by people they'd never met.
What I decided
The brand needed to do two different jobs at once: look like it belonged to the island, and function like something a stranger could trust with money. I built the identity first: colour, type, photography direction, then tested it directly against the booking flow, instead of designing the brand and handing off the site as a separate project. If the brand didn't hold up next to a form asking for a deposit, it wasn't finished.
How it's held up
Beach Vybz has grown since launch - more properties, and a car rental line that wasn't part of the original scope. I built the identity with enough range that neither addition required a rebrand. The same colours, type, and photography direction that worked for a single rental property still work for a portfolio of them.
What changed
The business now gets return bookings and referrals from North American and UK clients, the exact audience that had to decide to trust it sight unseen. That's the outcome that matters most here: a first booking can come from an ad. A second one, or one from a friend, means the experience matched what the brand promised.
