trueblu content Inc.
branding + website + interactive
trueblu specializes in crafting powerful stories through branded videos, photo essays, podcasts, and writing. trueblu digital storytelling expertise aligns with client's brand to cultivate a deeper relationship with their audience. trueblu helps universities and colleges achieve their enrolment objectives.
They do this by helping you increase engagement, trust, consideration, and ultimately revenues by telling client's story in a compelling and resonant way.
My contribution
Designing the Brand
Conduct research on branding trends and successful branding strategies in the digital storytelling industry.
Brainstorm and develop a brand identity that reflects Trueblu's values, expertise, and target audience.
Collaborate with a graphic designer to create a logo, color palette, typography, and visual elements that align with the brand identity.
Develop a tagline that effectively communicates Trueblu's value proposition.
Ensure that the brand identity is consistent across all platforms and materials, including the website, social media, and marketing collateral.
Designing the Website
Conduct research on website design trends, user experience, and best practices for digital storytelling websites.
Develop a sitemap and wireframe for the website, focusing on a user-friendly layout and intuitive navigation.
Collaborate with a web developer to create a responsive website that works well on all devices.
Incorporate visual elements, such as photos, videos, and graphics, that reflect Trueblu's storytelling expertise and showcase their work.
Ensure that the website is optimized for search engines and follows best practices for website security and accessibility.
Providing Creative Direction
Collaborate with Trueblu's team to develop creative concepts and strategies for digital storytelling campaigns.
Provide direction on content creation, including writing, photography, videography, and podcasting, that aligns with Trueblu's brand identity and resonates with their target audience.
Provide feedback and guidance on visual elements, such as graphics and animations, that enhance the storytelling experience.
Ensure that all creative work meets Trueblu's high standards for excellence, creativity, and professionalism.
Trueblu
Trueblu
Trueblu's branding reflects its expertise in digital storytelling, its commitment to excellence, and its focus on helping universities and colleges achieve their enrollment objectives. The branding also conveys Trueblu's values of creativity, collaboration, and professionalism.
